How it works
One system, five parts.
It starts with your website. Then four more parts are built around it, in order, and they keep running after the site goes live. Each one makes the next one work better.
- 01Launch your siteGrowth Website
- 02Get foundLocal Search Foundation
- 03Build trustReputation System
- 04Reach youConversion and Lead Delivery
- 05ImproveOngoing Organic Growth
Starts with your website. Step 05 repeats every month.
The loop
Built once. Improved every month.
The five parts run in order. Step 05 does not end the work: it hands back to 01 and starts the next month's work.
- 01Launch your siteGrowth Website
- 02Get foundLocal Search Foundation
- 03Build trustReputation System
- 04Reach youConversion and Lead Delivery
- 05ImproveOngoing Organic Growth
Step 05 hands back to 01, every month
Inside each part
What is actually done.
Select a part to see the work inside it.
Launch your site
Everything else is built on it. A visit becomes an enquiry or it does not, so the site is built mobile-first around that one job.
Growth WebsiteFeeds 02 — a site that turns visits into enquiries is worth being found.
What is actually done
- A fully built, custom, mobile-first website
- Your domain connected, and looked after in your accounts if you want
- A clean technical search baseline and honest structured data
- A real way to get in touch on every page
Get found
People searching for what you do should find you before they find someone else. That starts with your business being described the same way everywhere, on pages built around what customers actually type.
Local Search FoundationFeeds 03 — the profile people check next is the one you just claimed.
What is actually done
- A clear, consistent record of your business
- Pages built around real customer searches
- Your Google Business Profile aligned with the site
- Search Console and Bing set up
- A measurement baseline to improve from
Build trust
Being found is not the same as being chosen. Reviews are what most people check before they call, so they get asked for properly and answered consistently.
Reputation SystemFeeds 04 — trust earned is what turns a visit into an enquiry that reaches you.
What is actually done
- Every eligible customer asked the same way
- No filtering, no incentives, nothing written for you
- Incoming reviews monitored as they arrive
- A response routine you can keep up with
- Real reviews shown on the site once they exist
Reach you
Speed decides a lot of local jobs. Enquiries are delivered to where you already work, so you can answer them quickly. Following up is yours: we do not contact your leads.
Conversion and Lead DeliveryFeeds 05 — what happens here is what next month improves.
What is actually done
- Forms, click-to-call and booking that work on a phone
- Enquiries delivered to your email or a spreadsheet
- Every enquiry recorded once, even if the form is sent twice
- Never locked to one system: the destination can change
- Attribution, so you can see what brought the work in
Improve
The foundation is the start, not the finish. Every month the system is watched, corrected and improved — and this step repeats for as long as we work together.
Ongoing Organic GrowthReturns to 01 — every month the site and everything around it gets better.
What is actually done
- Search and profile monitoring
- Technical upkeep, and fixing what breaks
- New pages when they are genuinely useful
- Competitor and local visibility review
- Conversion improvements, with the reasoning shown
Why this order
Each part depends on the one before it.
The website comes first because everything else points at it. A site that converts is worth little if nobody finds it, and being found is worth little if nobody trusts what they see. That is why the work is sequenced rather than sold in pieces.
- 01
Launch your site
Feeds 02 — a site that turns visits into enquiries is worth being found.
- 02
Get found
Feeds 03 — the profile people check next is the one you just claimed.
- 03
Build trust
Feeds 04 — trust earned is what turns a visit into an enquiry that reaches you.
- 04
Reach you
Feeds 05 — what happens here is what next month improves.
- 05
Improve
Returns to 01 — every month the site and everything around it gets better.
Want this running for your business?
It starts with your website, then the work around it every month. We take on 5 new clients each month.